They see Forum Sirius as an ideal promotional medium to attract listeners to their terrestrial broadcasts.
I'm starting to wonder what our (Canada's) National Broadcaster self is involved with. The contents of these XM Forums are not necessarily endorsed by XM Sirius Forum Radio. And the fact that they totally one all podcasters when looking for new radio talent is further proof.
The Fool has always been down on Sirius, close the truth is, they hold positions in XMSR so they have a conflict of interest. Jeff, we Forum played out this debate on another thread. Actually, based on the financial stability, I wonder if that might be an issue in act licensing process for Sirius. ClipXT answer Clip Antenna The second-generation clip antenna is now here! Randy not understanding what an 'independent' hard is was a perfect illustration of that.
I think I heard someplace that XM needs about 4 million people Sirius break even? Otherwise, just wannabees too, out to exploit podcasting for the short-term quick buck without giving anything back to the community. For 2Q04, Sirius spent about 76 million to get 130k net subs, or $580 sub. The firm spent $76 million - almost six subscriber revenues - on marketing and subscriber acquisitions.
Divide the $76 million by the new subscribers, and the firm laid an incredible $590 per newcomer, 40% more than last year. Quote: And Sirius is not only losing more money as it grows, but also paying more for the privilege. For 2Q03, Sirius spent about 38 million on 37k net subs, or over 1k per sub. Who is probably still investing in tracks and Beta Max's.
- Business is business and one forgets the the fun of podcasting (both listening and making) is finite when seen in the of mainstream media.
- They sure are a lot over there.
I enjoyed this interview a great deal because it exposed a red hot infected boil of misunderstanding the part of Sirius. It be more accurate to say that Randy and Elise were TOTALLY CLUELESS about real podcasting. He actually that Sirius can catch up to XM in 5 months. Sirius on Motley Fool Goto page 1, 2 Next XMFan. They are so wrapped up in their protected world.
- Nice to hear Rob being quite hard-line his questioning.
- I like this of the article too Quote: There will be screaming today about quality and content.